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Blue Zones, founded by Dan Buettner, highlights the world’s longest-lived and happiest communities. In 2021, Buettner introduced The Blue Zones Challenge, a transformative, research-backed guide designed to help people implement healthier habits around nutrition, movement, and social connection. Grounded in decades of data, the challenge offers a blueprint for extending both lifespan and quality of life.
EVP and CMO, Naomi Imatome-Yun, approached Beehive wanting to bring the Blue Zones philosophy to life through an interactive mobile app, one that would help users adopt and sustain healthy habits for a chance to increase longevity. And to lead development, Paul Cummings was brought on as Product Manager. The goal of this app was to create an immersive and habit-forming experience, empowering users to integrate Blue Zones principles into everyday life bridging the digital and physical worlds.
Blue Zones, founded by Dan Buettner, highlights the world’s longest-lived and happiest communities. In 2021, Buettner introduced The Blue Zones Challenge, a transformative, research-backed guide designed to help people implement healthier habits around nutrition, movement, and social connection. Grounded in decades of data, the challenge offers a blueprint for extending both lifespan and quality of life.
EVP and CMO, Naomi Imatome-Yun, approached Beehive wanting to bring the Blue Zones philosophy to life through an interactive mobile app, one that would help users adopt and sustain healthy habits for a chance to increase longevity. And to lead development, Paul Cummings was brought on as Product Manager. The goal of this app was to create an immersive and habit-forming experience, empowering users to integrate Blue Zones principles into everyday life bridging the digital and physical worlds.
Following several weeks of discovery and deep immersion into the Blue Zones teachings and supporting longevity data, Beehive designed a gamified mobile app designed to turn daily healthy habits into engaging, rewarding experiences. The idea is for users to be encouraged to complete daily challenges aligned with Blue Zones principles, earning points. After testing multiple UI/UX and branding approaches, user feedback helped the Beehive team hone in on the most intuitive and engaging design that encourages daily play and makes healthy habits feel rewarding.
Following several weeks of discovery and deep immersion into the Blue Zones teachings and supporting longevity data, Beehive designed a gamified mobile app designed to turn daily healthy habits into engaging, rewarding experiences. The idea is for users to be encouraged to complete daily challenges aligned with Blue Zones principles, earning points. After testing multiple UI/UX and branding approaches, user feedback helped the Beehive team hone in on the most intuitive and engaging design that encourages daily play and makes healthy habits feel rewarding.
The platform is licensed to employers, cities, and insurance providers as a proactive health and wellness benefit for their members. To support customization at scale, Beehive also built an admin dashboard, allowing Blue Zones leaders to tailor challenges and experiences for different user groups across various organizations.
expected user traffic on the app
Therapists use the product to upload sessions
User feedback continues to play a key role in shaping the product, and through ongoing collaboration with Blue Zones, Beehive is actively iterating to improve the experience. The next phase of expansion includes developing outdoor activations, bringing the Blue Zones Challenge into the physical world to deepen real-life community participation.
who are also focused on helping people and improving their day-to-day lives.”
Executive VP and Chief Marketing & Communications Officer
